Marketing Is A Simple and Complex Concept

In its most basic context marketing is simply the science of identifying viable product and/or service prospects and the art of employing an effective communications campaign targeting those prospects that changes them into loyal customers.

Once customer prospects have been identified and an effective, creative communications strategy has been developed, there are many communications vehicles and events where the sales message can be delivered. Marketing is the discipline that identifies all the related sales, advertising, promotion, merchandising, direct marketing, and research and development, as well as, market place conditions and competitive pieces and orchestrates the most cost-effective plan possible for the purpose of driving the desired return on investment identified in the business plan. The following is one way to look at the overall process of marketing.

Research and Strategic Planning

As indicated in the Research and Planning section, the implementation of a great strategy requires formal, and informal, research to broaden our knowledge and understanding of our products and services and how they can best be positioned relative to market place wants and needs, as well as, how best to differentiate features and benefits from the competition.

Planning and Organization

Our team provides a comprehensive plan with objectives, activities, schedules, budgets, responsibilities, and results tracking to effectively implement a strategic plan and measure its results.

Imaginative Execution

Our creative demands attention and with frequent exposure achieves high levels of recall by recipients. We integrate everything seamlessly into consistent brand communications.

Ongoing Tracking and Plan Adjustment

Very little in life is perfect right out of the gate. A marketing plan is no different. The world and life is dynamic and forever changing, therefore, no successful marketing plan is ever written in granite. Successful marketing is all about two-way communication. You have to listen to the market twice as hard as you try to communicate with it and the market will always tell you how be achieve success.

E-Commerce Marketing Is A GROWING Factor

Today’s market place is fast changing due to a wide variety of factors. Perhaps the most impactful of these factors is E-Commerce marketing. This is growing faster than any other segment. There is no way to maximize marketing results today without addressing this area aggressively. Based on our background and experience TMC is in uniquely positioned to assist in providing viable support. Every marketing effort needs a graphically arresting, well organized website with compelling content that provides an interactive center for you to relate to your current and future customers. In addition, other aspects of E-Commerce marketing that need to be effectively addressed include: